The phone rang. Nobody answered.
That just cost you $32.
Every ring your team can’t get to is a customer calling somebody else. TORO Telephone answers with all your phones at once — and never with a stranger’s voicemail.
You’re losing
TORO Telephone is $54.99 a month. At a $32 ticket, two saved calls a month pays for it.
This isn’t a marketing estimate. TORO computes this number from your real average ticket, on your real missed calls, and shows it to you in Call Logs.
TORO Telephone makes that number zero.
How the call finds you
One number. Every phone that matters.
The call doesn’t wait around for someone to notice it’s ringing. Every phone on your list rings at the same time — yours, your manager’s, whoever’s on the floor. First person to pick up gets the sale; everyone else’s phone just stops ringing. And if a coworker already grabbed it, it never shows up as a call you missed — TORO only counts a miss when nobody on the team answered.
- MariaClocked in
- DaveClocked inAnswered in 4s
- You (Owner)Always
Up to ten phones ring on a single call. The ring window is yours to set — 13 seconds by default, deliberately shorter than an employee’s personal voicemail, so a caller who gives up hears your message instead of theirs.
Your team’s cell number stays theirs.
Customers dial your store number and see your store number — never an employee’s personal cell, coming or going. When your team calls a customer back, TORO rings them first, then dials out with the store’s caller ID. A customer never sees, saves, or dials a personal number. Not once.
Nothing to buy. Nothing to install.
No desk phone. No handset. No app on anyone’s phone. Your team answers on the phones they already carry. If your staff can answer a call, they can answer the store.
Nothing falls through the cracks. It literally can’t.
A missed call isn’t gone. It’s just waiting for you to notice — and TORO turns the register itself into the thing that makes you notice.
On your POS home screen
Green when your team is caught up. The second a customer’s call goes unanswered, it turns red with a count — and it stays red until somebody deals with it. No digging. No separate app to check.
| When | Caller | Customer | |
|---|---|---|---|
| 6:41 PM | (610) 555-0148 | Ray Delgado | |
| 5:07 PM | (215) 555-0132 | Nina Alvarez | |
| 2:58 PM | (484) 555-0176 | New caller |
Call back in one click
Hit Call Back and TORO rings your cell first, then dials the customer with the store’s number on their screen. The same button lives on the customer’s account.
We know who it was
Inbound numbers are matched against your customer accounts, so the queue shows a name — plus what they usually spend. Open the account straight from the list.
Two tiers, on purpose
A clerk can see the queue, so nothing hides from the floor. Only a manager can place the callback or dismiss it. Nobody quietly clears the list.
Your cash drawer is the schedule.
You already open the drawer every morning. That’s the only switch you have to remember.
Drawer opens → the phones ring.
Every call goes straight to the team on the clock. No schedule to set, no toggle to flip.
Drawer closes → your call, three ways.
- Play a greeting — The caller hears your message — and tomorrow’s opening time.
- Forward the call — Send it wherever you want it to land.
- Busy signal — For when the answer is simply no.
Closing for a private event? Set a Temporary Override with an expiration date and time. TORO takes the line until then and hands it back on its own. You don’t have to remember to undo it.
Say it the way you want it said.
Three ways to greet a caller. Pick the one that sounds like your shop.
Type it out
Build your greeting by dragging text and pauses into order — including your actual store hours, pulled live from your POS. Say “we’re open again tomorrow at 10:00AM” and it will always be true, even after your hours change.
Generate a voice
Pick from a full catalog of natural AI voices and preview it right on your POS before it ever answers a real call. No script-reading, no recording booth — just pick a voice and go.
Record it yourself
TORO calls your cell phone from your store’s number. You talk after the beep. That’s it — your own voice, on your own line, in under a minute.
Live from your store hours
Drop <OPEN_TIME> or <CLOSING_TIME> into a typed greeting and TORO pulls the real hours out of your POS as it speaks — “Thanks for calling. We’ve closed for the night; we open again tomorrow at 10:00 AM.” Change your hours in TORO and the greeting changes itself. Nobody has to remember to re-record anything.
One tradeoff worth knowing: only the typed greeting can say your hours out loud automatically. A recorded or generated greeting is frozen the day you make it — update it yourself when your hours change.
Callers can hear one message before the phones ring, and a different one if nobody picks up.
Every call, on the record.
Not just the ones you happened to notice. Your phone carrier forgets — TORO doesn’t.
41 missed calls × your real $38.10 average ticket. Not an industry average. Yours.
How many hours your team actually spent on the phone.
Every call that got answered, by anyone on the team.
The calls nobody got to — fairly counted.
Whether your team is rushing or genuinely helping.
What a caller is worth once they walk in.
And a second figure that’s sharper still. When TORO recognizes the caller, it uses that customer’s own average ticket instead of the store average — so you find out you didn’t miss 41 strangers. You missed Ray, who spends $214 a visit.
A missed call isn’t always a miss.
When three phones ring and one person answers, the other two phones get cancelled — they didn’t ignore anything. TORO knows the difference and never counts that against them. The only misses on somebody’s record are the calls nobody picked up.
By person — over any date range you pick
| Employee | Answered | Missed | Talk Time | Avg per Call |
|---|---|---|---|---|
| Mia | 118 | 6 | 5h 02m | 2m 34s |
| Dev | 96 | 11 | 4h 18m | 2m 41s |
| Ana (Owner) | 74 | 9 | 3h 44m | 3m 02s |
| Luis | 24 | 15 | 1h 18m | 3m 15s |
The log shows a person, not a phone number.
Inbound callers are matched against your customer accounts. The log line carries their name, their average transaction, and what they’ve spent with you in the last year.
Your history outlives the carrier.
Phone carriers hold about 13 months of call history, then it’s gone for good. TORO backfills those 13 months the first time it runs and keeps syncing every three minutes after that — into your own store’s database, permanently.
Up and running before your next shift.
We do the setup. You do the part only you can do.
TORO Support sets up your number.
One dedicated line for the shop — we handle the provisioning. You do not buy anything or talk to a phone company.
Add your team.
Flag who only gets calls while they are clocked in, and who always gets the call — usually you.
Write or record your greeting.
Type it, generate it, or just call in and say it yourself.
Open the drawer.
That is the switch. Your phones start ringing.
Stop finding out about missed calls a week later.
One number, your whole team, every call on the record — $54.99 a month, right on your regular TORO invoice. No hardware, no per-minute meter, no separate phone bill.