SMS Marketing
Reach your customers where they actually look -- their phones. Built-in text message marketing with 90%+ open rates, two-way conversations, and full TCPA compliance.
SMS Currently Paused for New Accounts
In 2024, TCR (The Campaign Registry) shut down SMS subscriptions for tobacco retailers industry-wide. We are actively working with PCA (Premium Cigar Association) on a solution. Existing accounts with active SMS continue to operate. SMS fees are usage-based and determined by volume. Contact us for the latest status.
Why SMS Outperforms Every Other Channel
| Channel | Open Rate |
|---|---|
| SMS Marketing | 90%+ |
| Email Marketing | ~20% |
| Social Media | ~5% reach |
Bulk SMS Campaigns
Send targeted text messages to hundreds or thousands of customers at once. Announce new arrivals, promote events, or push limited-time deals directly to their phones.
- Send to your entire customer list or filtered segments
- Schedule campaigns in advance
- Character count and message preview
- Delivery and open rate tracking
Two-Way Messaging
SMS marketing is not just about broadcasting. Customers can reply to your messages, ask questions, and place requests -- all from your TORO system.
- Receive and view customer replies in TORO
- Respond directly from the POS
- Conversation history stored on customer profile
- Build real relationships, not just send blasts
Customer Segmentation
Send the right message to the right customer. Segment your list by purchase history, spending level, last visit date, product preferences, and more.
- Filter by purchase history and product categories
- Segment by spending tier (VIP, regular, occasional)
- Target by last visit date for win-back campaigns
- Create custom segments based on any customer field
Campaign Templates
Pre-built templates for common tobacco retail scenarios save you time and ensure your messages are effective. Customize them or write your own.
- New arrival announcements
- Event and tasting invitations
- Flash sale and limited-time offers
- Holiday promotions and seasonal campaigns
Compliance & Consent
TCPA compliance is built into every aspect of TORO's SMS system. Manage opt-ins, honor opt-outs instantly, and keep documentation for regulatory audits.
- TCPA-compliant opt-in collection at register
- Automatic opt-out processing on STOP replies
- Consent records stored for each customer
- Required disclosures included in messages
“TORO retailers consistently report that SMS marketing drives thousands in additional revenue each month. One well-timed text about a new shipment can fill your store.”
Included in Every TORO Plan
SMS marketing is built into TORO -- no separate subscription, no per-message fees for the platform, no third-party app required.
$119/mo
All features included
Start Reaching Your Customers Directly
See how TORO's SMS marketing works during a live demo.